While I was unable to attend the Digital Advertising Summit this past week, something I wanted to reflect upon was a recent article I read on Ragan’s PR Daily. This article focused on the NCAA’s top teams, and what their behavior was off the court, especially through a social media presence.
The article looked at top teams entering the 2015 NCAA Division 1 Men’s Basketball Tournament, including Gonzaga, Duke, Kentucky, and Wisconsin. Unfortunately, Marquette was not on the list (or in the tournament this year), but there’s always next year.
I wasn’t really surprised that these teams were all active on several social media platforms. March Madness is a popular time for fans of the sport, and in general, college basketball is a sport with a wide array of fans, including younger fans who are active on social media.
One critique that I found most interesting was the lack of consistent naming and branding between the teams and their social media profiles. There were variations in names and operations of the platforms between schools, and I just thought about how if this were to happen at the next level in professional sports, it could be perceived as unprofessional or lacking involvement with fans.
However, while the naming and branding may be a sore spot for these teams, the amount of social media activity and engagement they received, was definitely a highlight and something to build on. As a sports fan myself who follows various teams, both collegiate and professional, engagement and activity is important. As a follower, I don’t want to see posts more infrequent than not; I’d rather see posts more often.
We are right in the thick of the madness, and there are still dozens of games to be played. Sometimes it can be nice to take a break and watch some games during down time, but it is equally enjoyable when your interests are relevant in the classroom.